16 Dec Why do customers prefer Native Mobile Apps?
Sometimes one can have confusion in choosing the development environment for their mobile application. Yes! Believe me. One of the most important debates going on, for quite a while, in the mobile app development sphere has been whether to choose the hybrid compared to the native apps. The question around it has been whether the hybrid apps can progress enough on Android, iOS and other mobile operating systems to build a lasting experience for the customers.
Before diving into the nitty-gritty, there is one aspect you should be aware of. A mobile phone is a very personal device, as it is literally with you every time. So whatever you deliver through this device should be quick, responsive and reliable. This is what all mobile users expect. Poor mobile app experience discourages users to give it another try.
In this era, the users worldwide are demanding more integration among across their apps and services. To furnish the demands, developers are left with a hard choice. They can either aim to take advantage of the mobile web’s interoperability by choosing a hybrid app, or they can position their products to fully embrace a native platform.
There are a bunch of factors that make cross-platform (hybrid) apps appear attractive to some companies. Reasonably, the most persuasive of all could be lower development cost. For sure, there are several tools and frameworks that are easily available to the developer, using which they can deploy apps to multiple mobile platforms and Web browsers. You may develop the User Interface, but you’ll have to spend quite a good deal of time to achieve the performance native platforms are capable of providing. By choosing cross-platform, you may, however, end up spending more than you expected in the long run since cross-platform development requires the introduction of improvements to the user experience.
Native apps are developed within a mature ecosystem complying with the technical and user experience guidelines of the particular OS (e.g. swipes, app defined gestures, left aligned header on Android, centrally aligned header on iOS, etc.), it has the advantage of faster performance with a consistent look and feel as the other apps on the device. Also, native applications have the significant advantage for easily accessing and utilizing the built-in capabilities of the user’s device (e.g., contacts, GPS, camera, etc.).
Both the hybrid and native approaches have their own set of pros and cons, but at the end, I’d like to conclude that by going native and focusing on one platform at a time, would ultimately benefit your company’s bottom line.